New Obey Snapbacks, 5 panels and snapback caps May 2024

OBEY Lowercase6PanelStrapback CapGreenMossGreen 02

OBEY Clothing Bold Label1 Organic 5 Panel Unisex Cap greenOBEY Clothing Bold Label Organic 5 Panel Unisex Cap green Obey Direct Black1 Trucker Obey Direct Black8 Trucker

The OBEY brand has a unique origin story that intertwines art, activism, and streetwear. It was founded in 2001 by Shepard Fairey, a street artist and illustrator, as an extension of his work in activism1. The brand’s name and philosophy are inspired by the 1988 cult classic film “They Live” by John Carpenter, from which OBEY appropriates themes and images for its clothing designs1.

Shepard Fairey’s earlier work, particularly the “Andre the Giant Has a Posse” sticker campaign, which featured the famous wrestler, became a viral phenomenon and laid the groundwork for the OBEY brand. The iconic OBEY logo, with its commanding font and stylized imagery of Andre the Giant, is now synonymous with the brand’s identity, reflecting a mix of classic military looks, workwear basics, and a consistently politically provocative message.

If you’re interested in more details or have any other questions, feel free to ask! 😊

New Obey Snapbacks, 5 panels and Trucker caps in store now. Minimal logo caps for everyday wear.

Call Da’Cave  store for details Tel: +65-89203707. We are open everyday from 1-9pm.